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Founder of Actualization


Alex Chung

We are all endowed by our Creator with the essential rights to Life, Liberty and the pursuit of Actualization.

Alex Chung's book, Highest Success

I am Alex Chung.
Dad, husband, et al.

I used to be a hoarder of accomplishments. But I’m not what you’d call an overachieving Asian. I mean, from a credentials standpoint, you could say I did alright. I got a Juris Doctorate in a frame somewhere (my reason to move to California). I’m a licensed attorney (the only way I could stay there). A nationally certified firearms instructor (just to see if I could). Published author (thanks for buying, fam). Corporate executive (I hate collared shirts). Entrepreneur (ever hear of the Internet? Gonna be big). Marketer (do you even brand, bro?).

Truth is, I am blessed with abundance, to have dream job after dream job, only to wake up realizing time and time again, they just were not for me.


Because I wasn’t being completely real. I hit my limit of growth in each particular path because I was in them for the wrong reasons. Salaries. Car allowances. Expense accounts. Corner offices. Titles. Titles. Titles (check out this business card, though). Sure, my parents were proud their son made it but I was a grown man breaking out in my 30s from literally wearing the wrong type of clothing (dress shirts make my neck itch).

So I got out. I konmaried it. Thanked it for its time and sent it on its way. Again and again. I got out. I got free.

Eventually though, I found my (all) in.

My favorite titles are Dad and Husband. The realest me is the true me. Absent titles, I’m just a Korean guy who lifts weights and puts his family first (not in that order). I’m a grinder from New York, a dude from California, and a man softened and hardened by the Midwest (and one memorable year in the South).

All of that to say, there is so much more to my story. How about you?

I wish I could tell you I have it all figured out, but I have to be real with you.

I can only tell you what I know. My truths. I know my all-ins, now. And besides the obvious ones, I have a big dream I call Actualization, and it is about to come true. If you want to know more, keep on reading. If not, this is where we part.

So long, and thanks for all the fish.

Play the Long Game

Be your best.
Get even better.
Give it all away.

I own a word. A word that defines my truth. This is it: Actualization. What's it all about? It's about getting better. About leveling up. About turning potential you into kinetic You with a capital Y. I'm still building it (I'll forever be building it) and I need your help. You can see the work in progress here:

As iron sharpens iron,
so one person
sharpens another.

An accountable and self-policing tribe of strivers leading in areas all along the digital and analog spectrums. Not a mastermind alliance, but the grandmastermind alliance. Learn more at


I got this feeling. Inside my bones. It goes electric wavy when I turn it on.

Leader first.
Dad always.
A new standard.

I am a LeaderDad. This project is about combining leadership in business with heading your household. To answer the question: Can you succeed in having a great business and still have a family that loves, honors, and respects you? Not only is it possible, but it's the only true definition of success. Find out more at

American Dream.
Having it all.
Wealth beyond riches.

I wrote a book. It's a time capsule from the season when I finally started to get it. And I wrote it all down. It's called Highest Success. and you can find it at Amazon and Barnes and Noble.