Founder + CEO of Actualization

Branding Leader

Alex Chung

We are all endowed by our Creator with the essential rights to Life, Liberty and the pursuit of Actualization.

Ash and Appa

I am Alex Chung.
Dad, husband, et al.

I am about actualization.

I am blessed enough to know I played a small part in serving the best companies in the world. As an attorney, I worked in Menlo Park, California with a law firm named the best in Silicon Valley for high growth companies. I have been director of an award-winning economic development nonprofit. I was even vice president for an international mixed martial arts brand originally featured in the UFC. And now, I am digging into my next big thing: Actualization.

I spent my life trying to figure out the meaning of it all. And I think I have.

My greatest vocation is being a parent and spouse. And these recent years find me contemplating just how best to lead my growing family. As a result, I now blend work and play together. Duty and pleasure. Making them one thing. It is how to get closer to the meaning of it all: Actualization.

If you believe life is more than a series of snapshots people unironically call social media moments, and that it is far more than the pursuit of happiness (because we just ain't happy with happy), then you are home.

I am building a brotherhood, or humanhood, upon the foundation of realizing our potential. After all, there are greater ways to validate our lives, to show the world we are in fact real, than having check marks by our names. So the question becomes, as all questions do:

How real do you want to be?

Long Game

Be your best.
Get even better.
Give it all away.

This is my one big thing: Actualization. The word that defines me. I hope it defines you, too. It's about getting better every single day in every single way. About turning potential you into kinetic You. It's all here:

"As iron sharpens iron,
so one person sharpens another."
- Proverbs 27:17

A peer-reviewed social network of thought leaders across the digital and analog spectrums. Not a mastermind alliance, but the grandmastermind alliance. Learn more at

Attract the just.
Repel the unjust.
Change the reality.

I got this feeling. Inside my bones. It goes electric wavy when I turn it on.

Leader first.
Dad always.
A new standard.

This project is about combining leadership in business with heading your household. To answer the question: Can you succeed in having a great business and still have a family that loves, honors, and respects you? We believe that not only is it possible, but that it's the only true definition of success. Find out more at

American Dream.
Having it all.
Wealth beyond riches.

I wrote a book. It's a time capsule from one of my favorite seasons in life. It's called Highest Success. and you can find it at Amazon and Barnes and Noble.